Marketing trends tend to change year after year, and companies who aren’t afraid to change their method of marketing can often benefits from switching up how they attract customers.
WestJet is a great example of a company who markets their services with personality. They convey who they are in a humorous manner, or offer human-interest ads – such as their Christmas commercials that are always beyond touching.
Advertising Your Brand Without Breaking the Bank
Modern marketing is very much about building relationships with your customers, but not everyone has the marketing dollars to offer big-budget commercials. In addition, because you often don’t have the chance to offer an in-person interaction to get people to enter your business, you need to be able to display your company’s personality before people even step inside your store. Which is where steel comes in!
How To Build Upon Relationship Marketing Through Steel
It might seem like an odd notion to build customer relationships through the cold constraints of steel, but let us highlight this idea for you.
First of all, metal does not have to look cold and shiny or dull. In fact, it can even take the form of appearing like wood, or brick, or other natural materials in many shades, finishes and forms.
In addition, because steel is a highly recyclable material – you are literally saving the trees by using it for your displays, signage, production lines etc. An area you can easily advertise.
Not only are you able to market your storefront or production plant as an “earth friendly” place, you can also make it look warm and inviting without ever having to chop down a tree to create that rustic, “cabin in the woods” feel that is so prevalent within stores right now. Simple changes that could make a big difference in your marketing agenda.
At Absolute Fabrication, we are here to help you build your business in ways you may not have thought of, and we appreciate personalized service, offering exactly that in our family owned and run business in Langley. But we don’t forgo excellent craftsmanship either – we offer:
Design – via our drafting and design team who have the AutoCAD and SolidWorks skills, along with the experience to help you with your design.
Fabrication – which we pride ourselves in with quality fabrication in steel, aluminum, and stainless steels. Our skilled tradesmen are experienced in all areas of metal fabrication from custom light gauge work to heavy steel beams or plate.
Metal Processing – as our shop is equipped with profile plate burning, shearing, forming and cutting equipment. From gauge material to 10” plate our profile-cutting table can cut any shape and quantity you need. Shearing and forming capacity up to 3/8”. Our HyD MACH S-20 band saw can cut up to 18 1/2” wide, 13” round material or stack material for fast repetitive processing. As well – water and laser jet cutting is also available.
If you are looking for modern marketing methods for 2018 and are willing to delve into a different way of doing things – Absolute Fabrication is here to help, and look forward to doing so!